A POP-UP shop is following on from its successful trial by opening up its first store in Salisbury.

The new store at Cross Keys Shopping Centre will open its doors on September 9.

The independent retailer will stock a wide variety of everyday ethical alternatives for the home, including food, drink, homeware and goods to improve wellbeing.

Goodfayre will be run as a social enterprise, putting profits into supporting its mission to enable people to buy ethical goods with ease.

It will also be supporting the local community, its staff and charities.

Owner Dana Burton, pictured, said the idea to set up the shop stemmed from her continual frustration at the difficulty of buying ethical products.

She said: “Everything in the store is ethical. We’ve sourced the most ethical products and put them all in one shop. All of our products are also vegetar - ian and we have a large selec - tion of vegan products too.

“However, you don’t have to be ethically minded to enjoy our wares. We source innovative and new products that appeal to those who like to try new things and enjoy speciality food and drink.

“We want it to be a real com - munity shop, where you can come to learn about ethical products, try products, make your own gifts, meet the makers, get involved and be part of the ethical revolution.”

Dana says she is also looking to help local entrepreneurs to get their products into shops and will have a specific area in the store for local artisans to sell their ethical products.

The pop-up shop was trialled back in May and Dana says it proved popular with custom - ers during those two weeks.

Local artisans interested in selling their products at the store are asked get in contact with Dana by emailing dana@ goodfayre.co.uk for more information.